Expert architecture, branding, and strategic planning services under one roof.
Designed for an ageless lifestyle, we create spaces for purpose and connection rather than an assumed demographic – environments to heighten the senses and grow with you over time to keep members loyal and engaged.
From nature-inspired studios echoing earth, sun, and sea to bold, high-energy gyms drenched in confidence, every design is an oasis of movement and music grounded in the rhythm of modern life.
We concentrate on thoughtful floor plans with efficient layouts to maximize your investment and infuse the local culture into every project with furnishings, textures, space, and light that breathe with the surroundings.
Fitness destinations should be beautiful and take your breath away, but they should also be well-executed and budget-conscious with an attention to detail you never thought possible. We bridge the gap between gyms, spas, and boutique fitness studios to deliver the experience your members deserve.
We love our job.
As a small firm, every project carries real weight, and we pour our hearts into each one because clients put their trust and reputation in our hands. We never stand still, seeking continuous knowledge, growing stronger each year, and expanding to inspiring locations across the world.
Meet Barbara
A pioneer in the boutique fitness industry, Barbara launched a business out of necessity in 2007, when many predicted studios were a fad and would never last.
Fast-forward, and today the eponymous Texas-based Design Group is a globally recognized fitness firm with a portfolio of over 200 projects spanning studios, gyms, wellness clubs, hotels, and residential projects. Barbara’s rich knowledge and firsthand experience combine to deliver mesmerizing destinations of any size, scale, or location. Fueled by optimism, she guides each project with the same passion shared by instructors and independent fitness owners worldwide.
Meet Doug
Doug Frey is internationally recognized as one of the most well-respected architects practicing in the fitness and wellness arena. He has been providing full-service architecture for socially based, award-winning projects for over two decades, and his deep understanding of specialized fitness equipment enables him to concentrate on thoughtful floor plans and efficient layouts to elevate the aesthetic benchmark in fitness architecture.
Frey brings valuable knowledge, soft-spoken guidance, and cost-savings solutions to each project. With an established practice in luxury restaurant and residential design, he incorporates elements of hospitality to bring a fresh set of ideas to solve design challenges unique to fitness environments. He collaborates closely with clients and listens attentively to their needs, adapting projects to fit within the limitations that each building space or budget may impose.
Your success is our obsession, and together we create timeless lifestyle destinations.
We are curious. We listen, we imagine, and we absorb. Every project – regardless of size, budget, scale, or location – is approached with the same level of exploration and commitment.
We don’t just design for today: We imagine the future and deliver versatile, original spaces that afford you total freedom to accommodate new and emerging trends.
In the Press
Got a project in mind?
We welcome inquiries from wherever you are in the world.
1-800-680-5746
info@barbarachanceydesign.com