What We Do
By combining our collective experience in architecture, music, fashion, branding and fitness, our team of creative thinkers delivers impact and influence your competitors cannot match. We’ll create what is uniquely yours and bring it to life.
Time is often our most valuable resource. So, we’re nimble. We’re quick. We’re resourceful. There are no middle layers or hidden fees, and this transparency strengthens the partnership.
We don’t follow trends, we create them. Our purpose-driven spaces take cues from everything that your members see, touch, hear, and smell.
We reflect on who your brand will serve – not through marketing research or demographic targeting, but through collaboration with instructors, front desk greeters, cleaning crews, and most importantly – the people who spend time and money with you.
We have conviction.
Whether starting a new fitness business or remodeling an existing one, we provide a full range of services under one roof without compromising your budget or timeline.
Layers do not exist between our team and yours, so you will meet the people providing services and receive direct pricing to eliminate hidden markups. Our longstanding industry partners offer premium services and VIP pricing, so your savings offset design fees. Learn more about our services when we meet.
Fitness Startup and Planning
Proof of Concept
Proof of Concept (POC) Test Fit designs translate initial sketches into a functional floor plan with code and accessibility requirements factored into the design concept to determine if the lease space can accommodate your program goals. Prior to signing a lease, the POC validates the feasibility of a location to protect your investment.
Financial Development
We provide a “big picture” review of the cost of launching a boutique fitness studio, gym, or wellness club based on knowledge from previous projects similar in size, scope, and location. Together, we’ll create a presentation for lenders and landlords to help secure a loan and the ideal lease space.
Action Steps
Starting a new business can be overwhelming. We get it. Customized specifically for your project, you’ll receive tasks and timelines to provide a manageable road map for completion. We’ll define what needs to be done, who will do it, and where to buy it.
Operational Readiness
From cleaning schedules to employee handbooks, we help define your policies and procedures to avoid confusion and contradiction. With a network of top-notch instructors and independent studio owners, you’re never alone and enjoy the camaraderie of fitness owners worldwide.
Fitness Brand Identity, Visual and Verbal Language
We build brand identities for founders who think differently and pressure-test each name for lifestyle appeal and emotional connection. Every decision along the way – from architecture to interior design, retail, and marketing – ladders back to the brand without contraction.
By rejecting clichés rampant throughout fitness, we weave the story across all touchpoints to make your brand instantly recognizable.
Need a brand refresh? Owners often outgrow their beginnings or box themselves into a corner and limit their potentional for growth. We offer brand refinement to unlock new opportunities without abandoning your heritage.
Fitness Architecture and Design
We design spaces for people to move, connect, and feel alive. No two projects we create are alike, and we strive hard to put our clients first, and in doing so create places which are unique to their purpose, budget, and story.
From specialized studios for Pilates, hot yoga, cycling, and strength to expansive gyms and wellness clubs, we bring valuable knowledge, enhanced functionality, and cost-savings dimensions to projects of any size, location, or scale. Grounded in performance and longevity, we offer enduring design to outlast trends and protect your investment.
Construction Documents Package
As part of your team, we’ll help you explore a variety of location spaces and equipment layouts and deliver a final construction documents package with interior selections. We’ll coordinate communication with all points of contact and maintain a close relationship with the general contractor to keep the project on budget and ensure the plan design is followed.
Design Intent Package
Ideal for franchise or multilocation studios, the Design Intent Package is a comprehensive document to ensure consistency that matches the vision, budget, materials, branding, and quality.
Sound, Lighting, and Projection Technology
Our approach to fitness lighting and sound starts with understanding your brand. We do a lot of behavioral thinking to design reliable, easy-to-operate systems that meet your needs today while anticipating the future with systems that can adapt as your studio evolves.
Music is too precious to be squandered on a poorly designed sound system, and we take that responsibility seriously.
Lighting, when used correctly, can trigger deep emotional responses and enhance well-being. While the dazzle of kinetic color surrounding sweaty bodies can be a euphoric experience for some fitness brands, it is a distraction for others, and a calm, sensual glow is required for intimacy and inward reflection.
Our experience working with premier stage and recording artists bolsters our ability to tailor your needs with acoustically balanced music, crystal-clear microphones, skin-flattering lighting, and sound suppression that will keep your business neighbors happy.
Roam Studio, Atlanta, GA
“Barbara, you’ve truly given me the studio of my DREAMS and I cannot be more grateful and thankful!!!! It’s mind blowing how incredible it looks. Photos do not do it justice. Thank you, thank you! I could never have done it without you, Doug, and your entire team.”
Beyond Fitness, Lagos, Nigeria
“From the moment we met, Barbara became a confidante and trusted resource who provided more support and guidance than I could have ever imagined. Everything was intentional – from the scent and lighting to the juice bar, luxurious locker rooms, and minimalist design to help people declutter their minds.”
Chairman of Half Moon Half Moon Resort, Montego Bay, Jamaica
“Barbara’s enthusiasm is infectious, and her vision, intuition, and motivation speaks for itself. She understands the needs of active travelers and guests, and Half Moon has engaged her multiple times since 2012 with each project reflecting unique and cultural influences through imaginative design.”
Lark Lagree and Social Wellness Club
Penticton, BC
“If you want extraordinary, it’s Barbara and her team! Working with Barbara will make you dream even bigger than what you ever thought possible, and she has a way of blowing your mind and seeing what others cannot. She took our initial vision and transformed it into something so incredibly special and far beyond what we ever imagined. There is truly no one like Barbara! She is a wealth of knowledge and so generous with her time, support, and guidance.”
Got a project in mind?
We welcome inquiries from wherever you are in the world.
1-800-680-5746
info@barbarachanceydesign.com