We understand there is a greater purpose in fitness, and our mission is to inspire future generations in the spaces we create. 


Eliminate costly mistakes with our wide range of consulting options. With two decades of experience, we are hard-working hustlers who cracked the code on launching an independent fitness brand.

From concept to grand opening, we will guide every step of the journey and sweat the small victories right alongside you.

Fitness Startup Services

Feasibility Studies and Remodels

If you’re evaluating the viability, cost estimate, and adaptability of a new fitness concept, we offer project feasibility reports including preliminary build cost budgets, competitor analysis, remote or onsite evaluation and recommendations.

For remodels and rebranding, we’ll transform the space you have into the space you need. Whether you need a few suggestions to increase revenue or a complete remodel from the ground up, our team of experts can jumpstart your vision.

Boutique Lighting and Sound Design

We are redefining the fitness experience with captivating and sensory-filled atmospheres that are seamless and unforgettable. With 30 years of expertise illuminating the stage of rock legends and Broadway shows, we scoure the earth to find reliable, affordable, instructor-friendly technologies that deliver endless creativity and waitlist classes. 

From soft flickering candlelight to dynamic patterns of high energy, programmable light shows, we bring theatrical integrity into the studio fitness experience.

Specializing in sound solutions for boutique fitness studios and large health clubs, we’ve earned a reputation for creating dependable, crystal-clear musical experiences. Sound design includes installation, training, music programming, and maintenance. 

Financial Planning for Studios

Business plans, market analysis, and presentations to initiate banking, landlord or investor discussions. Together, we help define your vision and provide comprehensive planning process for construction, launch and operational costs. Leveraging key external partners with our reputation for success, clients benefit from our knowledge and experience.

Boutique Fitness Operations and Instructor Training

Mentoring is a valuable tool we offer to help your facility launch with success. Onsite training by experienced, successful owners will teach you about the day-to-day operations of running a fitness business. Our network of A-List instructors from around the world share their secrets to filling classes and polishing your skills.

International Shipping and Procurement Service

The first to export entire studio contents to the Middle East, Asia, Africa, and the Caribbean – including customized fitness equipment, flooring, sound, lighting, signage, retail merchandise systems, locker room amenities, and fitness apparel. 

With on-time delivery and tracking every step of the way, our shipping and procurement team handles the work so clients can spend their valuable time focusing on the business.

Boutique Brand Development

Searching for the perfect name and logo? We create liberating brands that inspire loyalty and ignite imaginations. From trademark services and graphic design to style guidelines, website copy, and slogans for merchandise – we use the art of storytelling to keep your members engaged.

Architecture and Fitness Studio Design

Our approach takes inspiration from real people – instructors, front desk greeters, maintenance crews, and most importantly – the people who spend their time and money with you.

With a deep understanding of fitness architecture, we bring valuable design knowledge and cost-saving dimensions to projects of any size, scale, or location.

As part of your team, we provide schematic and design development, 3D floorplans, photorealistic renderings, and a full set of drawings including materials and finishes unique to the brand. We’ll help you explore a variety of location spaces and equipment layouts, provide documents required for tenant improvement, and coordinate communication with all consultants, engineers, and points of contact. By maintaining a close relationship with the general contractor, we’ll keep the project on budget and ensure the plan design is followed.  Where applicable, a local Architect may be engaged for permitting and mechanical/engineering/plumbing.

The Process

Fueled by interesting projects and people who take the road less traveled, our job is to reflect their distinctive personalities and lifestyles through design. 

Submit a request for information at or give us a ring at 800.680.5746.

Complimentary consultation to understand your unique vision, purpose for opening, and approach to life.

We’ll customize a proposal specific to your needs - from a few hours of consulting to a full turnkey startup design.

If you have an existing architect or brand, we are happy to work with them and provide collaboration.

We take a limited number of projects each year to ensure you get 100% attention.


“After one phone call with Barbara, we immediately understood why her clients are so successful, and investing with her was the best decision we made. Although we had a solid background in fitness, we never anticipated the level of detail that separates “good” studios from “extraordinary” studios.”



“Without Barbara and her team, our studio would not have been possible. Her knowledge, attention to detail, and authenticity made the crazy journey of opening a studio more enjoyable and less overwhelming. Barbara quickly become our greatest asset and friend. We will forever be grateful for her genuine heart. She truly wants to see us succeed and we can feel it.”



“To improve the wellbeing of our nation, our vision to open the first indoor cycling studio in Brunei began with one email to Barbara. She organized the entire project and took it to the next level by bringing our instructors to the US for training. The seamless project was an international collaboration, and her team raised the bar in southeast Asia’s fitness industry.”


“Barbara remodeled our two cycling studios at Fort Bliss, and her suggestions for improvement were impressive and low cost. She also presented a team building workshop to energize our instructors.”


“Working with Barbara almost 8 years ago was the best business decision I made. As an independent studio owner, there were many unexpected hurdles but Barbara and her team were there to provide knowledge and inspiration. Eight years later, I still enjoy our pep talks and updates. She is the best in the industry and I am so lucky to have worked with her.”


“Without Barbara and her team, opening the first fitness brand in Lagos would not have been possible. From the moment we met, she became a confidante and trusted resource who provided more support and guidance than I could have ever imagined. There is nothing like Beyond in West Africa, and I’m grateful for BCDG’s architect, Doug Frey, who worked with my general contractor throughout the project. Everything was intentional – from the scent and lighting to the juice bar, luxurious locker rooms, and minimalist design to help people declutter their minds. When we’re ready open our next location, Barbara will be my first call!”